DWC was created during the pandemic as a passion project, experimenting into the field of watch making. We entered into the market with our first collection of quartz watches, with some basic designs to try and understand the market.
After a few hits and misses, we entered the mechanical watch range. Using refurbished movements from HMT and Citizen, we created our first 3 series, Vayu, Summit and Heritage, each providing a completely unique look, at an extremely affordable price point, which was a huge success with you guys!
However, there was one major drawback. Using refurbished movements, meant a higher default rate in them. We serviced and checked them multiple times over before dispatching to customers, but still couldn't solve for the default rate, which was close to 20%. As a boutique brand, it was extremely tough to manage the repairs and servicing required, and it completely ate into any growth we had planned. After strenuous R&D, we kept coming back to one solution, using new movements.
With this in mind, we envisioned that in order to make the best watch possible, we have to look for the best of everything we can get; case, glass, movement holder, dial etc. to compliment the new movement. We began our sourcing and searched the world over and found the best suppliers for these parts, which culminated into Vayu 2.0, our best built watch to date.
This also led us to push ourselves in the quartz space. We are now aiming on bringing some fresh quartz designs using multifunction, chronograph and other complications. Stay tuned for some amazing designs.
The most common question we get is why are watches are never in stock. To give you an honest answer, we are still a young company that can't afford to keep everything in stock, and more than that we want to experiment with new designs all the time. So to help answer the question this is our launch schedule for the first half of 2024:
March: Devanagri First Edition Restock + 2 New Colours
April: New Mechanical Design
May: Devanagari Chronograph Restock, Villianur Restock
June: Summit Series Restock
July: Vayu + New Mecaquartz Release
August: Heritage Series
September: New Mechaquartz + Vayu Restock
Thanks for reading, and we hope to deliver a watch to you soon.
DWC is a brand under the KOS Accessories LLP umbrella.